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Salesforce Salesforce-Marketing-Associate Exam Syllabus Topics:

Topic	Details
Topic 1	Marketing Cloud Engagement Basics: The Marketing Cloud Engagement Basics topic discusses account structures, business units, and corresponding permission setups. It also covers application of core Marketing Cloud Engagement features for marketing campaigns, differentiating subscriber keys and contact IDs, and utilizing Salesforce resources for training and support.
Topic 2	Data Management: The Data Management topic discusses interpreting data extensions to identify target data and summarizing data import options with associated requirements per scenarios. It also covers configuration of settings and fields when creating new data extensions.
Topic 3	Marketing Concepts: The topic covers sub-topics of summarizing the type of content. It also discusses how to send messages to target audience segments based on customer experience scenarios. Furthermore, the topic delves into core marketing strategy components, implementing effective email opt-in marketing campaigns, defining email campaign goals, and recalling regional privacy laws pertaining to subscriber base.
Topic 4	Reporting and Analytics: This topic focuses on identification of data locations within Marketing Cloud Engagement. It also delves into interpreting unwanted send results and potential deliverability consequences.
Topic 5	Email Sending and Journeys: It focuses on outlining the most important configurations and activating journeys with proper entry requirements. The topic also covers sub-topics of identifying optimal journey functionality for diverse business needs, and identifying the recommended configuration and distinguishing template components from content blocks to recommend email wizard settings.

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Salesforce Certified Marketing AssociateExam Sample Questions (Q67-Q72):

NEW QUESTION # 67
A marketing associate at Northern Trail Outfitters wants to send the final copy of the email in Content Builder to a group of 25 stakeholders. However, when they try to select the data extension in the Preview and Test section, the data extension is not visible.
What is the reason the associate cannot see the data extension?

A. The data extension is empty and cannot be used for testing.
B. The data extension has the Is Testable flag unchecked.
C. The associate has insufficient user permissions to perform a test send.

Answer: B

Explanation:
If a marketing associate at Northern Trail Outfitters is unable to see a data extension in the Preview and Test section when trying to perform a test send of an email in Content Builder, it could be because the data extension has the "Is Testable" flag unchecked. In Salesforce Marketing Cloud, data extensions can be configured with various properties, including the "Is Testable" flag, which determines whether the data extension is available for use in test sends and previews.
If this flag is not enabled for a specific data extension, it will not appear as an option in the Preview and Test section, preventing associates from selecting it for test sends. Enabling this flag on the data extension's properties allows it to be used for testing and previewing email content.
References: Salesforce Marketing Cloud documentation on data extensions provides insights into the properties and configurations of data extensions, including the "Is Testable" flag and its impact on the availability of data extensions for test sends and previews.

NEW QUESTION # 68
A marketing associate at Cloud Kicks is creating a data extension for sending order confirmation emails to clients from a journey. The data extension has three ID fields: Order ID, Product ID, and Subscriber ID.
Which ID should the associate use in the Send Relationship section of the data extension?

A. Product ID
B. Subscriber ID
C. Order ID

Answer: B

Explanation:
In the Send Relationship section of a data extension, the Subscriber ID should be used as it links the data extension to the subscribers within Salesforce Marketing Cloud. This ensures that the email is sent to the correct subscriber by matching the Subscriber ID with the unique identifier in the Marketing Cloud subscriber list.
* Importance of Subscriber ID: This ID is essential for tracking and linking interactions, and ensuring that each email is accurately associated with the correct recipient within the journey.
* Salesforce Documentation Reference: For more information on Send Relationships, see Setting Up Sendable Data Extensions.

NEW QUESTION # 69
Northern Trail Outfitters uses multiple IP addresses for email sending and needs to designate which IP address should be used.
Which functionality should a marketing associate utilize?

A. Sender Profile
B. Delivery Profile
C. Security Settings

Answer: B

Explanation:
When Northern Trail Outfitters needs to designate which IP address should be used for email sending among multiple IP addresses, the marketing associate should utilize the Delivery Profile functionality. A Delivery Profile in Salesforce Marketing Cloud includes settings that define how emails are delivered, including the selection of the specific IP address to be used for sending. This ensures that emails are sent from the desired IP address, which can be important for maintaining sender reputation and deliverability.

NEW QUESTION # 70
How should users in a business unit make items accessible to users in other business units in Marketing Cloud Engagement?

A. By storing items they want to share in a shared folder
B. By establishing a dedicated business unit for shared Items
C. By individually assigning access permissions to users

Answer: A

Explanation:
In Salesforce Marketing Cloud Engagement, items such as email templates, content blocks, and data extensions can be made accessible to users across different business units by storing them in a shared folder.
Shared folders are designed to facilitate collaboration and reuse of assets within an organization's Marketing Cloud instance, allowing users from any business unit to access and utilize shared items in their campaigns and workflows.
By organizing and storing reusable assets in shared folders, businesses can ensure consistency in branding and messaging across different teams and campaigns, while also improving efficiency by reducing the need to duplicate assets for each business unit.
References: Salesforce Marketing Cloud documentation on content management and organization provides guidelines on how to use shared folders to manage and share assets across business units, highlighting best practices for organizing and accessing shared content within the platform.

NEW QUESTION # 71
The marketing team at Northern Trail Outfitters is launching a reengagement program in an effort to regain some of its lapsed subscribers. They target a part of their lapsed subscriber suppression list and, after the first attempt, the bounce rate is higher than normal.
What is causing the deliverability issue?

A. Customers had previously unsubscribed from All Subscribers.
B. Email addresses have been flagged by List Detective.
C. Email addresses no longer exist with the service provider.

Answer: C

Explanation:
When Northern Trail Outfitters' marketing team experiences a higher than normal bounce rate while launching a reengagement program targeting a segment of their lapsed subscriber suppression list, the deliverability issue is likely caused by the email addresses no longer existing with the service provider. This situation is common in reengagement campaigns targeting subscribers who have not interacted with the brand for an extended period, leading to outdated or abandoned email accounts.
Maintaining an up-to-date and clean email list is crucial for effective deliverability and avoiding unnecessary bounces. Regularly cleansing the email list and removing non-existent or inactive email addresses can help mitigate these issues and improve the overall success of reengagement efforts.
References: Salesforce Marketing Cloud documentation on email deliverability and list management emphasizes the importance of list hygiene and the impact of outdated email addresses on campaign performance and sender reputation.

NEW QUESTION # 72
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Valid Salesforce-Marketing-Associate Study Plan | Reliable Salesforce-Marketing-Associate Exam Voucher

Salesforce Salesforce-Marketing-Associate Exam Syllabus Topics:

Reliable Salesforce-Marketing-Associate Exam Voucher | New Salesforce-Marketing-Associate Test Question

Salesforce Certified Marketing AssociateExam Sample Questions (Q67-Q72):

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